Support a cause at scale
Back credible community needs around healthcare, education, livelihoods, faith communities or other social priorities.
Institutional Partnerships
What do you want your support to make possible?
You may want to support a cause, back a group of fundraisers, match community contributions, strengthen a programme, mobilise a network, or understand more about how people give.
M-Changa works with companies, foundations, NGOs, development partners and other institutions on CSR, fundraising and community-support programmes.
Tell us what you want to achieve. We’ll work with you to shape the structure around it.
Start with the objective
What can we build together?
The model is shaped around what you want to achieve, the people involved and the outcomes that matter to you.
Back a group of fundraisers
Support a selected cohort, community, network or organisation within one structured programme.
Match what communities raise
Use matched funding, top-ups, challenge funds or other agreed approaches to strengthen community fundraising.
Mobilise a community
Bring fundraisers, supporters, champions and wider networks together around a shared goal.
Bring giving into an existing programme
Add a fundraising or contribution pathway within a programme, campaign, service or partner ecosystem.
Learn from how people give
Explore fundraising behaviour, trust, mobilisation and participation through research, experimentation and learning.
Improve visibility and accountability
Create clearer programme-level and fundraiser-level visibility into participation, contributions, progress and outcomes.
Ways we can work together
Shape the support around the goal
M-Changa supports different parts of a partnership, depending on what the programme is designed to achieve.
CSR & Cause Partnerships
Turn CSR priorities into structured support for individual fundraisers, organisations, selected cohorts or wider cause-based initiatives.
Partner Programme Management
Shape and run programmes around a defined objective, including cohorts, matched funding, challenge funds, milestone-linked support, top-ups or other agreed models.
Embedded Giving & Fundraising Infrastructure
Add contribution and fundraising pathways to partner programmes, campaigns, communities or digital experiences while keeping the partner relationship at the centre.
Community Mobilisation
Support participation through fundraisers, supporters, champions and community networks so that a programme can build and maintain momentum.
Research, Learning & Impact
Work with M-Changa on questions around giving behaviour, mobilisation, trust, participation and practical learning from real-world fundraising.
Reporting & Accountability
Agree upfront what you need to see, track and report across individual fundraisers and the wider programme.
Built around your programme
We build it with you, not for you.
Every partnership has its own audience, funding approach, governance and reporting needs. We agree those details together before delivery begins.
That can include who participates, how they qualify, how support is structured, what gets verified, how funds are released, and what information you need to see along the way.
1. Your objective
What are you trying to change, support or learn?
2. The programme model
Agree who participates, how support works and what rules are needed.
3. The right supprt
Bring in the fundraising, mobilisation, transparency and reporting tools the programme needs.
4. Delivery and learning
Run the programme, follow progress and use what we learn to guide the next step.
From idea to delivery
How the partnership comes together
1
Agree the objective
Clarify what you want to support, change or learn.
2
Define the programme
Set the participation model, funding approach, governance, eligibility and reporting needs.
3
Identify the participants
Bring in the relevant fundraisers, organisations, communities or cohorts.
4
Launch and mobilise
Activate fundraising, sharing, partner support and community participation.
5
Track progress
Follow activity, contributions and the information needed to understand how the programme is moving.
6
Report and review
Close the loop with agreed reporting, lessons and decisions on what comes next.
Partnership examples
Different objectives have led to different models.
Our partnerships have taken different forms depending on what each partner needed to achieve.
Ongoing embedded giving partnership
GlobalGiving
Connecting local mobile money giving to a global fundraising platform
M-Changa works with GlobalGiving to enable local mobile money donations for participating campaigns, connecting Kenyan giving activity into GlobalGiving’s wider fundraising ecosystem.
Read the case studyProgramme portfolio
Energy 4 Impact / Crowd Power
Supporting multiple campaigns within a wider programme
M-Changa supported multiple energy-access fundraising campaigns within the broader Crowd Power initiative, allowing individual campaigns to operate inside a wider programme structure.
Read the case studyProgramme community
Yetu / Aga Khan Foundation
Bringing many fundraisers together under one programme
The Yetu Initiative, a partnership between Aga Khan Foundation U.S.A. and USAID, worked to strengthen local philanthropy and the fundraising capacity of Kenyan civil society organizations. M-Changa powered Yetu’s CSO-specific e-philanthropy platform, helping participating organizations raise funds through online and mobile channels.
Read the case studyResearch & learning
Learn from what people actually do.
M-Changa has been part of behavioural research and independent academic research into digital fundraising, trust, mobilisation and community giving.
Explore Research & Learning →Behavioural research
Understanding digital fundraising in Kenya
Busara Center for Behavioral Economics, ThinkPlace & Changa Labs
Research involving Changa Labs, Busara and other partners examined how people engage with digital fundraising, what shapes campaign performance, where users experience friction, and how behavioural interventions might influence giving and fundraiser engagement.
Explore the researchIndependent academic research
Crowdfunding care in Kenya
Sibel Kusimba, University of South Florida
Published in 2024, Sibel Kusimba’s peer-reviewed research draws on ethnographic fieldwork at M-Changa from 2016 to 2021 to examine digital fundraising, care, social networks, philanthropy and community support in Kenya.
Explore the researchCause pathways
Support the causes that matter to you
Partnerships can bring additional resources, wider networks, structured support, matched funding and stronger visibility to communities already doing the work.
Medical
Support healthcare needs and related community programmes.
Explore →Education
Back learners, families, schools and education initiatives.
Explore →Faith & Community
Work with organised communities around shared social and welfare priorities.
Explore →Organisations
Support organisations building longer-term missions, programmes and community relationships.
Explore →Supporting delivery
The technology supports the programme.
Once the programme structure is clear, M-Changa’s technology can support the way it needs to work.
Depending on the programme, this can include fundraiser verification, treasurer accountability, contribution records, multiple payment methods, fundraiser updates, public fundraising pages, programme communities, donor confirmations, reporting and flexible disbursements.
Flexible disbursement options can accommodate real programme needs through different payout routes, partial withdrawals and other agreed approaches.
Start with what you want to achieve
Let’s shape the right structure together.
You may already know exactly what you want to build, or you may simply know the problem you want to solve. Either is enough to start.
Talk to us about a partnership