Behavioural research
Understanding digital fundraising in Kenya
Busara Center for Behavioral Economics, ThinkPlace & Changa Labs
Research involving Changa Labs, Busara and other partners examined how people engage with digital fundraising, what shapes campaign performance, where users experience friction, and how behavioural interventions might influence giving and fundraiser engagement.
What the work explored
- Studied how people engage with online fundraising platforms.
- Explored campaign success, user pain points, needs and motivations.
- Tested behavioural interventions intended to improve fundraising activity and engagement.
- Related work formed part of a wider design effort funded by the Bill & Melinda Gates Foundation.
Why it matters
It provides a deeper evidence base for understanding mobilisation, trust, donor behaviour and the practical realities of digital fundraising in Kenya.
Could learning be part of your programme?
Tell us what you want to understand. We can explore how research or learning fits alongside the wider partnership objective.
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