Co-branded fundraising pathway
Buriani
Bringing fundraising into a wider memorial-support experience
M-Changa supports a fundraising pathway within Buriani’s wider memorial and obituary experience, allowing fundraising to sit alongside other forms of support rather than stand alone.
The need
What the programme needed
A wider memorial-support experience needed a way to include community fundraising as one part of the journey, without making fundraising the whole experience.
The partnership
How M-Changa supported it
- Provides the fundraising layer within the wider partner experience.
- Supports a co-branded model in which fundraising forms one part of a broader service journey.
- Allows community support to sit within an experience already led by the partner.
Why it matters
Fundraising can be integrated into a broader partner journey while the partner retains the primary relationship with the user.
What are you trying to achieve?
Tell us the objective. We’ll work with you to shape the fundraising, programme and reporting structure around it.
Talk to us about a partnership